Flipkart acquires D2C SaaS ANS Commerce

Walmart owned e-commerce firm Flipkart on Tuesday said it has acquired ANS Commerce to strengthen its online retail ecosystem in the country.

About ANS Commerce

ANS Commerce started in 2017 provides various services to companies and brands looking to sell online. ANS Commerce offers services that help brands set up digital storefronts, integration with marketplaces like Flipkart and Amazon, and warehousing and facilities maintenance services.

The Bengaluru-based company ANS Commerce works with more than 100 clients across enterprise, mid-market and D2C (Direct-to-Consumer) brands in different categories. ANS’s key focus is on the D2C segment which is rapidly growing in the Indian market as more brands want to connect with their consumers.

Flipkart Acquisition

Flipkart has acquired Direct-To-Consumer (D2C) Software-As-A-Service (SaaS) platform ANS Commerce for an undisclosed amount. The deal is expected to close in the second half of 2022, subject to customary closing conditions.

“Our association with ANS Commerce started last year when they were part of Flipkart’s tech startup accelerator program, Flipkart Leap, and we are pleased to welcome the team to the Flipkart group,” said Ravi Iyer, Flipkart’s senior vice president, and head – corporate development.

Even after the acquisition, ANS Commerce will continue to operate as an independent e-commerce solutions platform under its existing leadership team, Flipkart said in a statement.

ANS Outstanding Performance

ANS’s key focus is on the D2C(Direct-To-Consumer) segment which is rapidly growing in the Indian market as more brands want to connect with their consumers.

Flipkart said “When brands started using ANS’s services, they were able to increase and improve their return on ads spent on e-commerce platforms, and in managing logistics and warehousing better”.

Having nearly new 30 D2C brands already on board its platform in 2021, ANS Commerce has planned to onboard over 50 more brands over FY22, targeting approximately 30 per cent of its overall business revenue from the D2C brands.

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